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What’s Trending?

Explore the latest trends elevating the world of sport, fitness, health, and wellness.

December 4, 2025

Justin Rose Joins Suji as Partner and Investor

Golf legend Justin Rose backs Suji to elevate performance, reduce pain, and extend athletic longevity.

November 17, 2025

Supplement 2.0 | Inside the Breakthrough Products Shaping the Future

Welcome to the smarter, cleaner future of supplementation.

November 4, 2025

Athletes Are Waking Up to EMFs

Pro players are swapping wireless for wired, and brands are taking notice.

October 27, 2025

Nike Blends Robotics and Running for the Future of Wearables

Performance science breakthroughs

October 3, 2025

Strava vs Garmin: Workout Data on the Line

Frenemies collide in fitness tech.

September 30, 2025

Pura | The Cane Sugar Comeback

After years of “zero sugar” dominance, cane sugar is making a strong return.

September 10, 2025

SPX | The Future of Gym & Wellness Design

Where luxury meets longevity. The world of gym and wellness is shifting.

September 2, 2025

Josh Allen | Joins Forces with Therabody

Buffalo Bills quarterback Josh Allen is now officially partnering with Therabody.

August 26, 2025

Christian McCaffrey | Invests in While on Earth

NFL star Christian McCaffrey joins While on Earth as co-founder and investor.

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