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Trend Watch

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January 31, 2026

The Future of Gamified Fitness — FightCamp Is Leading the Charge

The era of screen-based connected fitness is fading.

January 27, 2026

HYROX Is Becoming the World’s Most Scalable New Sport

From Everyday Gym-Goers to NFL Athletes Like Darren Waller.

January 27, 2026

Ferrari Brings WHOOP Into Formula 1 to Engineer the Human Engine

Scuderia Ferrari HP partners with WHOOP to extend its data-driven performance model beyond the car, using real-time health, sleep, and recovery insights to optimize the human side of Formula 1 competition.

January 20, 2026

Paris Saint-Germain Partners With Zing Coach to Turn Fans Into Active Participants

From spectators to movers—powered by AI

Product Spotlight

The Newest Drops

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January 27, 2026

truefuels Launches CoreCtrl — A New Category in Performance Thermoregulation

A science-backed performance thermoregulation product designed to help athletes manage heat stress and perform more consistently in hot conditions.

January 27, 2026

Beast Health Drops Blended in Steel™ — Where Performance Meets Precision Design

Double-walled stainless steel vessels that keep blends cold for up to 12 hours—without compromising power or design.

January 27, 2026

CAROL Bike Delivers 45 Minutes of Cardio in Just 5

CAROL Bike is redefining cardio with the world’s first home REHIT exercise bike.

January 22, 2026

PROMIX Launches Grass-Fed Beef Protein Isolate — Sells Out in Minutes

A first-of-its-kind complete protein built for muscle, joints, and gut health—without dairy.

Venture Moves

What's Happening?

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NBA Launchpad Unveils Its 2026 Cohort, Betting on the Future of Basketball Tech

January 27, 2026

Freddie Freeman, Mike Trout, and Elite Athletes Invest in Ammortal to Redefine Recovery Infrastructure

January 21, 2026

Playlist and EGYM Merge in $7.5B Deal to Build the AI Backbone of Global Wellness

January 20, 2026

Ozlo Acquires Segotia to Go Deeper on the Neuroscience of Sleep

January 20, 2026

The $25B Bet on Focus | Why NFL Stars Are Investing in Ultra

January 20, 2026

Tom Brady Joins eMed as Chief Wellness Officer as GLP-1 Care Enters Its Next Era

January 14, 2026