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December 15, 2025

Gymshark Opens Its First U.S. Flagship in NYC — And Doubles Down on Community

Digital-first built the brand. Physical-first is scaling it.
December 15, 2025

HYROX Is Entering the Wellness Tourism Era — Starting With a Fitness Cruise

The race brand hits the seas.
December 16, 2025

Northwestern Basketball Uses Power Plate to Elevate Performance and Recovery

Vibration training is no longer optional — it’s integrated.
December 15, 2025

Biolyz and Borussia Dortmund Are Redefining Performance Tracking — One Drop of Saliva at a Time

Elite sports are moving beyond wearables. The next edge is internal.