Trend Watch

What's Happening?

October 27, 2025

Nike Blends Robotics and Running for the Future of Wearables

Performance science breakthroughs
October 3, 2025

Strava vs Garmin: Workout Data on the Line

Frenemies collide in fitness tech.
September 30, 2025

Pura | The Cane Sugar Comeback

After years of “zero sugar” dominance, cane sugar is making a strong return.
September 10, 2025

SPX | The Future of Gym & Wellness Design

Where luxury meets longevity. The world of gym and wellness is shifting.

Product Spotlight

The Newest Drops

October 27, 2025

Omorpho Launches G-Vest Icon

October 3, 2025

Virgil van Dijk Joins Hyperice as Nike Hyperboot Lands Overseas

September 19, 2025

Aura | The Next Era of Workout Sharing

September 2, 2025

Joe Burrow | Alo’s New Conquer Collection

Venture Moves

Business Updates

Oura | $13 Billion Leap

Slate Milk | Raises $23M to Scale Protein Drinks

Travis Kelce | Invests in Hydration Brand RECOVER 180

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