New red light therapy study on athlete brain health, Drew Brees & Tony Robbins bet on new racket sport, plus new gear from Vivobarefoot, 247 Represent, and Catapult.

WHOOP teams up with Ferrari, NFL athletes tackle HYROX, plus a new workout bike redefining cardio.

Dak Prescott & Joe Burrow bet on performance pouch, Arnold Schwarzenegger partners with Momentous, and Tom Brady's NOBULL enters the nutrition game.

Nike's new neuroscience footwear, DeSean Jackson bets on red light therapy, and the world's first circadian gym.

Nike teases new luggage, Factor's MNF campaign breakdown, the $60B fitness spend projected for 2026, plus Ja'Marr Chase's new hydration investment.

The saliva biomarker testing era.

Smart compression, smarter recovery.

From $3,000 off the top treadmills to 40% off the best training gear.

From Smart Retail to Sleep Tech — Inside the Future of Performance

Where sports, tech, and neuroscience collide.

When what you can’t see becomes a performance edge.

Nike fuses robotics and neuroscience, TRX teams up with BlazePod, and the next era of performance training is here.