Dave Portnoy's new energy hydration drink, Messi drops a Stanley 1913 collection, and Cymbiotika's first wellness cafe in luxury Las Vegas hotel.

Micah Parsons & CJ Stroud PB&J venture, David Protein is selling wild fish, and CUTS launches The Club Collection

Drew Brees makes billion bet on stretching, Rumble co-founders launch self-defense inspired fitness concept, and Steve Aoki x Neuro drop new mint flavor.

Honey is fueling human performance in brands like HNY+, Bold Bar, Ice Cream For Bears, and more!

David Beckham's new honey powered snack brand, Meta x Oakley debut performance AI smart glasses, a real beef protein bar from Equip Foods and more!

Garmin takes on Apple Watch, Lifetime launches fitness games, the worlds first hormone monitoring test, Ballers new social sport house and more!