When what you can’t see becomes a performance edge.

Nike fuses robotics and neuroscience, TRX teams up with BlazePod, and the next era of performance training is here.

Hyperice goes global, David Johnson crushes HYROX, and new creatine chews from Momentous.

Cane sugar makes comeback, WHOOP tackles bloodwork, Plunge drops new All-In Gen2, and Quenton Nelson helps launch 'Pancake Block' Fridays.

Omorpho makes its Hollywood debut, Tom Brady sells longevity protocols to Aescape, Brooks Bash runs 37 ultras in a row. Plus, new Meta x Oakley AI glasses, Cadence opens NYC retail store, and Ben Stiller launches better-for-you soda.

Josh Allen joins New Balance, Tom Brady returns for flag football, and HYROX teams up with Shokz. Plus, the latest gear drops, recovery finds, and a peek at the $190B fitness wearables market.

Aaron Donald puts a radical new grip enhancer to work, Logan Paul backs AI massage tech, Gymshark drops its first performance footwear, and Russell Wilson & Ciara join a NYC fitness concept.

Josh Allen invests in Therabody, Travis Kelce's new bet on sports hydration, and streetwear brand Kith opens new luxury wellness club.

Steph Curry teams up on with Google, Christian McCaffrey steps into the founder’s seat, NFL teams prep for overseas sleep recovery, and Joe Burrow's newest activewear collab.

Micah Parsons spotlights a new device tackling the Achilles injury epidemic, Red Bull turns Navy Pier into an outdoor fitness festival, Eight Sleep raises $100M for its AI sleep agent, and Hyperice drops next-gen recovery tech.

An ex NFL tight end rows across the Arctic Ocean, an MLS club tests cutting-edge sweat biosensors, London preps for new wellness summit, and an F1 superstar launches a smoky new tequila.

Luka Dončić new lean look, Bam Adebayo teams up with BodyHealth, Sauce Gardner is protecting his brain with this new tech, and Travis Barker is turning runs into concerts.