Athletes Are Waking Up to EMFs

What’s happening:
“Notice the trend here.” That’s how a recent post from sports marketing expert Jordan Rogers began — pointing out how top athletes like Puka Nacua, Travis Kelce, and Aaron Rodgers are ditching wireless earbuds in favor of wired headphones. The reason? Growing concern over electromagnetic fields (EMFs) and their impact on mental performance, recovery, and longevity.

For years, EMF exposure — from phones, AirPods, Wi-Fi, and 5G — has been treated like background noise. But as elite athletes chase marginal gains in focus, sleep quality, and cellular recovery, EMFs are becoming part of the performance conversation. Emerging studies link chronic exposure to oxidative stress, inflammation, and disrupted circadian rhythms — all critical variables for athletes trying to perform and recover at their peak.

Why it matters:
Performance optimization isn’t just about what athletes put in their bodies anymore — it’s about what surrounds them. The new performance stack includes environmental control: light, sound, air quality, and now, electromagnetic exposure. The shift is already happening:

• 🧢 HAVEN is designing radiation-proof clothing, using conductive fibers to block up to 99% of EMF exposure — protecting the body’s bioelectric balance during travel and recovery.
• 🏀 Aires Tech is creating tools that optimize EMF environments for health and performance, recently partnering with the Minnesota Timberwolves to pilot “EMF-friendly” arena technology.
• 📱 WaveBlock (backed by Mookie Betts) produces EMF-reducing shields for phones, AirPods, iPads, and laptops, aiming to limit radiation absorption during high-use screen time.

The Playbook Take:
Athletes are realizing that the invisible environment matters as much as the physical one. We’re seeing a new performance frontier where brands align with the authentic health narratives of athletes — from brain fog and burnout to longevity and focus. What used to sound “biohacker” is now mainstream locker-room talk.

The truth is simple: the best in the world are protecting not just their bodies, but their signal.