
Frenemies collide in fitness tech.
The news: Strava is suing Garmin, alleging patent infringement over segments and heatmaps, claiming Garmin copied core features that track athlete performance and highlight popular routes. The lawsuit asks Garmin to disable certain Garmin Connect features and halt sales of affected devices.
The defense: Garmin says it developed its mapping technology years before Strava’s patents, setting the stage for a legal showdown that could challenge Strava’s claims and potentially spark counterclaims.
The backdrop: Strava relies on Garmin devices to feed its platform, while Garmin’s features increasingly overlap with Strava’s core offerings. The rivalry highlights a growing tension between fitness platforms and device makers in the era of data-driven training.
Punchline: Beyond legal battles, this feud could reshape how athletes access and control their performance data—and who profits from it. Mom and Dad better settle things.