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SPX | The Future of Gym & Wellness Design

September 10, 2025

Where luxury meets longevity. The world of gym and wellness is shifting.

What’s happening.

The world of gym and wellness design is shifting—from performance-only zones into immersive, sensory, wellness-first environments. At the heart of this transformation is SPX Gym & Wellness Design, a global Health & Wellness Advisory firm that has delivered over 100 bespoke fitness spaces in 14 countries across four continents, spanning luxury residences, hospitality, and commercial developments.

SPX isn’t just designing gyms—it’s crafting destinations that fuse form and function, blending architecture, equipment, and hospitality principles to elevate how we train, recover, and feel.

Why it matters.

This evolution isn’t cosmetic. Wellness is now multi-dimensional—a hybrid of physical performance, mental health, luxury aesthetics, and human experience. SPX is redefining:

  • Recovery as a staple, not an afterthought. Clients demand wellness components—from infrared saunas to oxygen therapy—all carefully integrated into design.
  • Turnkey design excellence. SPX’s “Align → Design → Finalize” process offers a white-glove experience—mapping vision to execution with transparency and speed.
  • Holistic wellness architecture. Think recovery lounges, branded turf, custom rigs—all wrapped in luxe interiors and materials that feel more like boutique hotels than gyms.

The Playbook Take.

SPX represents what the future of wellness design looks like: hospitality-grade experiences built for human performance and emotional uplift.

Their projects send a clear message: fitness spaces should do more than just house equipment—they should spark motivation, support recovery, and reflect the identity of the user or brand.

Chris Howell, CEO and Founder of SPX, puts it best:

“SPX takes a unique approach. They look at how you train and intertwine it with your taste in design.”

Career Highlights.

  • Bloom Residence (Austin, Texas – 1,100 sq ft)
    A complete transformation of a six-car garage into a luxury home gym, this space features custom jade-green turf, personalized dumbbells, sustainably sourced wooden weights, and well-placed cardio equipment—all designed to feel open, airy, and performance-ready.
  • Hume (Venice Beach, California – 13,500 sq ft)
    A commercial-level facility surfacing SPX’s aesthetic minimalism and performance-driven layout, showing how wellness design can scale elegantly in high-end coastal environments.
  • Soho House (Hong Kong – 8,500 sq ft)
    Designed within one of the world’s most influential lifestyle hospitality brands, this high-spec fitness space blends cultural lifestyle and performance training—extensions of Soho House’s brand ethos and guest experience.
  • Santa Monica Proper Hotel (Santa Monica, California – 5,000 sq ft)
    Co-created with designer Kelly Wearstler, this project blends world-class equipment like Woodway treadmills and Pelotons with luxe details including diamond-stitched leather benches and custom steel finishes.
  • Nutrabolt / C4 Energy HQ (Austin, Texas – 15,000 sq ft)
    A branded headquarters gym featuring a 60-yard turf strip, boxing ring, recovery zones, and murals honoring Muhammad Ali and Kobe Bryant—fusing performance training with storytelling.

Bottom line.

In the near future, wellness design won’t just be an amenity—it will be pivotal to brand identity, guest experience, and daily life. SPX Gym & Wellness Design is pioneering that future: immersive, resilient, elegant spaces where form meets wellness, and every detail—from lighting and layout to recovery tools—is a performance enhancer.