Justin Rose Joins Suji as Partner and Investor

After more than two decades competing at the top of professional golf, Justin Rose knows better than most that longevity isn’t built on talent alone. It’s built on consistency, recovery, and the right tools — the ones that help you move well, train smarter, and stay pain-free through the demands of a global tour schedule.

That philosophy is what led Rose to Suji, the smart-compression technology company transforming how athletes train and recover. What began as a daily recovery tool quickly became something bigger. Today, Rose is officially joining Suji as both an investor and performance partner, backing a technology he believes will shape the future of athletic longevity.

“Suji’s not a gimmick in my eyes. It’s a real solution,” Rose says.
“It helps me move better and feel better, and I’m proud to support it.”
‍

Why Justin Rose Is Betting on Smart Compression

Across his career, Rose has tested nearly every recovery tool on the market — massage devices, cryotherapy, red light therapy, physical therapy protocols, and more. But Suji stood out immediately for its simplicity, precision, and impact.

Suji’s Targeted Compression Technology (TCT) uses intelligent, sensor-guided compression to activate key muscles, relieve joint pain, improve circulation, and accelerate recovery — all in minutes. Unlike traditional BFR bands, Suji modulates pressure automatically, making the system safe, consistent, and personalized for the user.

For Rose, that difference was felt instantly.

“I feel a difference after just one session,” he says.
“At this point in my career, I’m focused on longevity. Suji plays a real part in that for me.”

Whether he’s prepping for a competitive round or recovering after a week on tour, Suji has become a must-have in Rose’s routine.
‍

Managing Pain, Strain, and the Demands of High-Level Golf

Golf may not look explosive, but the sport places tremendous repetitive strain on the spine, knees, hips, and supporting musculature. For Rose, longevity comes down to keeping inflammation and fatigue under control — especially during travel-heavy stretches.

“For me, staying consistent on tour means dealing with tightness, inflammation, and fatigue every day,” Rose explains.
“Suji’s been a huge part of how I manage all that, on the course, off it, and while I travel.”

The portability of Suji allows him to use it anywhere — locker rooms, hotel rooms, planes, and recovery vans. It’s the rare combination of science and practicality that athletes actually stick with.

“I’ve used nearly every recovery tool out there. Suji stood out immediately,” Rose says.
“It’s targeted, easy to use, and has helped me stay sharp and consistent. That’s why I keep using it and why I invested.”
‍

The Science That Sold Him

Suji’s system activates stabilizing muscles and improves circulation through measured, controlled compression. This helps:

• Relieve joint pressure
• Improve mobility
• Enhance muscular support
• Speed recovery between sessions
• Maintain performance consistency
• Reduce injury-prone compensations

For Rose, the results were clear — especially in how quickly tension and stiffness resolve.

“What first drew me to Suji was the science. What sold me was how I felt after just one session. The relief was immediate.”
‍

A Tool Built for Longevity

At this stage in his career, Rose is laser-focused on staying healthy, strong, and consistent. Recovery isn’t optional — it’s the foundation of his performance.

“I don’t take recovery lightly. I’ve got a whole van dedicated to it,” Rose jokes.
“Suji earned its place because it’s simple, reliable, and effective.”

Suji represents a growing movement in golf: performance tech that supports long-term health rather than short-term fixes.

As Rose continues to compete at the highest level, Suji has become an essential tool helping him stay pain-free, powerful, and mobile — proving that the best investment an athlete can make is in their future self.
‍

The Playbook Take

Justin Rose partnering with Suji isn’t just another athlete collaboration — it’s a sign of where golf is heading.

For years, the sport has invested millions in swing data and analytics, but the next edge is coming from tissue health, muscle activation, and smart recovery. Suji is positioning itself as the go-to hardware for that shift.

Swing metrics win tournaments.
Smart compression helps extend careers.

And in today’s performance landscape, longevity might be the greatest competitive advantage of all.

‍