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The Business of Performance

Where sport meets strategy. Explore how athletes, investors, and brands are shaping the future of fitness, recovery, longevity, and wellness through innovation and capital.

December 15, 2025

Biologica Raises $7M to Build Women’s Health Around Hormonal Age

A new model for female-focused nutrition, led by lived experience and real data.

December 15, 2025

Nude Miami Is Bringing Erewhon-Style Wellness Retail to Brickell

Organic groceries, clean cafés, and ingredient-first living — all under one roof.

December 15, 2025

Sequel Brands Is Building a Biohacking Boutique for the Longevity Era

From gyms to clinics — and now, healthspan hubs.

December 15, 2025

NBA’s Corey Kispert Is Launching a Coffee Brand

A lifestyle-first coffee brand inspired by the routines that drive performance on and off the court.

December 5, 2025

Posana Raises $500K to Reinvent the Protein Bar — One Fun Flavor at a Time

Protein just got a personality upgrade.

December 5, 2025

Orion Raises $17.5M to Reimagine Sleep with AI-Powered Smart Mattress Covers

Sleep tech just got a major upgrade.

November 12, 2025

Lucky Energy Raises $25M and Assembles an All-Star Beverage Board

Clean energy is officially going big-league.

November 12, 2025

NextSense Raises $16M to Launch EEG-Powered Smartbuds

Wearables are moving from tracking to transforming your brain.

November 1, 2025

Novak Djokovic Joins Cob Foods as Co-Founder, Leads $5M Seed Round

The tennis legend is betting on clean snacking — and ancient grains.

October 30, 2025

Kevin Love Invests in Shift Naturals

Unwind naturally.

September 30, 2025

Oura | $13 Billion Leap

Oura Health, the company behind the Oura Ring, has now reached a $13 billion valuation after raising $875M in its latest funding round.

September 19, 2025

Slate Milk | Raises $23M to Scale Protein Drinks

Slate Milk secures $23 million in Series B funding to expand its high-protein chocolate milk brand, signaling major growth in the protein beverage market.

September 4, 2025

Travis Kelce | Invests in Hydration Brand RECOVER 180

Kansas City Chiefs star Travis Kelce is adding a new play to his off-field portfolio.

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