Paris Saint-Germain Partners With Zing Coach to Turn Fans Into Active Participants

What’s Trending

Paris Saint-Germain has partnered with Zing Coach through 2027 to bring player-inspired, AI-powered training experiences directly to its global fanbase of more than 500 million.

Starting January 6, 2026 fans can access adaptive workouts inside the Zing Coach app—modeled after routines from PSG’s Women’s and Men’s teams—track progress, climb leaderboards, and unlock rewards ranging from VIP match experiences to signed memorabilia.

‍

Why It Matters

Football may be the world’s most watched sport, but one-third of the global population remains physically inactive. PSG and Zing Coach are aiming to close that gap by transforming fandom into action.

Instead of passively watching matches, supporters are invited to train like their favorite players—with AI tailoring workouts, recovery, and motivation in real time. The result: elite inspiration translated into daily movement.

‍

Inside the Experience

• Player-inspired workouts drawn from PSG training principles
• AI-personalized programs that adapt to fitness level and progress
• Leaderboards + rewards to drive consistency and engagement
• Exclusive club experiences for top performers

Zing’s proprietary AI engine adjusts training plans and delivers real-time encouragement, turning each session into a guided, interactive experience rather than a static workout.

‍

Bigger Picture

For PSG, the partnership extends the club beyond competition into participatory wellness, reinforcing its position as a global lifestyle brand. For Zing Coach, it’s a distribution unlock—bringing AI fitness to one of the largest and most engaged sports communities in the world.

The collaboration also reflects a broader shift: clubs are becoming platforms, not just teams—connecting performance, culture, and health under one roof.

‍

The Playbook Take

This isn’t about merch or media rights. It’s about behavior change at scale.
By pairing elite sport with AI-driven personalization, PSG and Zing Coach are betting that the future of fandom isn’t just watching greatness—it’s moving with it.