Ozlo Acquires Segotia to Go Deeper on the Neuroscience of Sleep

What’s Happening

Ozlo has acquired Segotia, an Ireland-based neuroscience and audio technology company, deepening its push into brain-level sleep research. As part of the deal, Segotia will become Ozlo’s dedicated neuroscience R&D hub, strengthening how the company studies sleep, recovery, and cognitive performance.

The move signals Ozlo’s intent to go beyond sound masking and comfort—toward a more complete understanding of how the brain behaves during sleep, and how that data can unlock better recovery outcomes.

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Why It Matters

Sleep is foundational to both physical recovery and cognitive performance. Deep sleep supports tissue repair and hormonal balance, while REM sleep plays a critical role in memory consolidation, learning, and emotional regulation.

By integrating a specialized neuroscience team, Ozlo is positioning its in-ear form factor to capture neurological and physiological signals that wrist- and ring-based wearables often miss.

“By measuring biomarkers directly in the ear, we can access brain-level signals that have historically been inaccessible in consumer devices,” said Charles Taylor, President of Ozlo.

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Inside the Strategy

Segotia brings deep expertise in hearable engineering, neuroscience, and academic research partnerships across universities and teaching hospitals. Ozlo plans to leverage this foundation to:

• Advance brain-stage detection across deep and REM sleep
• Explore predictive brain-health signals tied to recovery and performance
• Expand sleep research into chronic health and long-term longevity use cases

“For the first time, we can study sleep at scale with brain-level fidelity in a consumer product,” said N.B. Patil, CEO of Ozlo.

Segotia co-founder and CEO Culann mac Cabe added that the acquisition allows the team’s neuroscience and audio research to reach a far broader audience through Ozlo’s product platform.

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The Bigger Picture

As sleep shifts from “nice-to-have” to performance infrastructure, consumer tech is moving closer to neuroscience. Ozlo’s acquisition reflects a broader trend: recovery tools evolving from passive tracking to active insight—using brain data as a core performance signal.

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The Playbook Take

Ozlo isn’t just improving sleep comfort—it’s building a neuroscience-backed recovery platform. By bringing brain-level insights into an everyday wearable, the company is helping redefine sleep as a measurable, trainable pillar of performance, cognition, and longevity.