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The Business of Performance

Where sport meets strategy. Explore how athletes, investors, and brands are shaping the future of fitness, recovery, longevity, and wellness through innovation and capital.

November 12, 2025

NextSense Raises $16M to Launch EEG-Powered Smartbuds

Wearables are moving from tracking to transforming your brain.

November 1, 2025

Novak Djokovic Joins Cob Foods as Co-Founder, Leads $5M Seed Round

The tennis legend is betting on clean snacking — and ancient grains.

October 30, 2025

Kevin Love Invests in Shift Naturals

Unwind naturally.

September 30, 2025

Oura | $13 Billion Leap

Oura Health, the company behind the Oura Ring, has now reached a $13 billion valuation after raising $875M in its latest funding round.

September 19, 2025

Slate Milk | Raises $23M to Scale Protein Drinks

Slate Milk secures $23 million in Series B funding to expand its high-protein chocolate milk brand, signaling major growth in the protein beverage market.

September 4, 2025

Travis Kelce | Invests in Hydration Brand RECOVER 180

Kansas City Chiefs star Travis Kelce is adding a new play to his off-field portfolio.

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