Travis Kelce | Invests in Hydration Brand RECOVER 180

What’s happening. Kelce isn’t just signing on for an endorsement—he’s becoming an equity partner in RECOVER 180. The hydration brand, already backed by athletes like Brock Purdy, Kyler Murray, and Austin Reaves, is quickly becoming one of the most athlete-driven plays in functional hydration.

Built around balanced electrolytes, vitamins, and plant-based ingredients—with no artificial additives—RECOVER 180 is positioning itself as the modern upgrade to legacy sports drinks.

Why it matters. This move reflects the growing trend of athletes shifting from endorsements to ownership:

• 🥤 Hydration boom — The functional hydration market is exploding as players and consumers move away from sugar-heavy sports drinks.
• 💧 Science + recovery edge — RECOVER 180 focuses on cellular hydration, making it a smarter recovery solution.
• 🏆 Athlete ownership collective — With Kelce joining Purdy, Murray, and Reaves, RECOVER 180 is building a roster of next-gen athlete investors driving credibility and visibility.

The Playbook Take. Kelce’s investment signals more than hydration preference—it’s about long-term stake in performance wellness. By joining forces with rising stars like Purdy and Murray, RECOVER 180 is creating an athlete-led movement that spans across NFL, NBA, and beyond.

In a landscape crowded with C4, BodyArmor, and Prime, RECOVER 180 is carving out a lane as the clean recovery drink for high-performers—validated not by ad spend, but by athlete ownership.

Quick Specs.

• Role: Travis Kelce joins as Investor & Brand Partner
• Athlete roster: Brock Purdy (49ers), Kyler Murray (Cardinals), Austin Reaves (Lakers)
• Product: RECOVER 180 — hydration drink with electrolytes + vitamins, no artificial additives
• Why it matters: Shows how modern athletes are turning hydration deals into equity partnerships

Bottom line.With Kelce onboard, RECOVER 180 is no longer just another hydration option—it’s a powerhouse athlete collective. The brand’s roster is stacked with stars across multiple leagues, and its athlete-driven credibility makes it one of the most exciting challengers in the sports drink race.