Oura | $13 Billion Leap

Oura Health, the company behind the Oura Ring, has now reached a $13 billion valuation after raising $875M in its latest funding round. The company plans to scale production, expand its global footprint, and invest heavily in new product development — all while continuing to dominate the sleep and recovery wearable space.

The Playbook Take — Oura isn’t just a ring; it’s becoming the go-to platform for human performance data. As athletes, executives, and wellness enthusiasts increasingly prioritize sleep, recovery, and biometrics, Oura is cementing itself as an essential tool for anyone looking to optimize their body and mind.