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Aaron Donald puts a radical new grip enhancer to work, Logan Paul backs AI massage tech, Gymshark drops its first performance footwear, and Russell Wilson & Ciara join a NYC fitness concept.
Josh Allen invests in Therabody, Travis Kelce's new bet on sports hydration, and streetwear brand Kith opens new luxury wellness club.
Steph Curry teams up on with Google, Christian McCaffrey steps into the founder’s seat, NFL teams prep for overseas sleep recovery, and Joe Burrow's newest activewear collab.
Micah Parsons spotlights a new device tackling the Achilles injury epidemic, Red Bull turns Navy Pier into an outdoor fitness festival, Eight Sleep raises $100M for its AI sleep agent, and Hyperice drops next-gen recovery tech.
Where luxury meets longevity. The world of gym and wellness is shifting.
Kansas City Chiefs star Travis Kelce is adding a new play to his off-field portfolio.
A line designed to merge performance, recovery, and style for athletes on and off the field.