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18g of protein. goBHB ketones. No crash. Just clean, sustained energy.
There are protein bars.There are keto bars. There are ketone shots.
And then there’s something entirely new.
The Boundless Bar, created by Ben Greenfield, is the first-ever energy bar that combines 18 grams of protein with goBHB ketones — delivering muscle support and brain fuel in one clean, performance-driven formula.
Athletes and high performers have known about ketones for years.
They:
But until now, there hasn’t been a bar that delivers meaningful protein and therapeutic ketones — without tasting like cardboard.
Ben Greenfield puts it simply:
“The body and brain benefits of ketones are undeniable… But until now, there has never been a great-tasting, clean energy bar that is both jam-packed with protein and also fueled with the power of ketones. That bar now exists.”
The Boundless Bar is more than a protein snack. It’s a metabolic tool.
Both taste more like dessert than a performance bar.
This isn’t a gas station bar dressed up in wellness branding. It’s built for athletes, operators, and anyone who wants steady output without relying on caffeine.
It’s especially compelling for hybrid athletes — those blending strength, conditioning, and endurance work — who need fuel that doesn’t crash mid-session.
We’re entering an era of metabolic performance nutrition.
Not just calories.
Not just macros.
Not just caffeine.
But ingredients that support how the body actually produces and uses energy.
The Boundless Bar sits right at that intersection — protein for structure, ketones for fuel.
If you believe performance starts at the cellular level, this is one of the more interesting functional snack launches we’ve seen this year.
It’s not just a bar.
It’s portable metabolic support.
Find your flow.
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