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247 Enters the Plated Era With ARC-4 — A Carbon Shoe Built for Hybrid Athletes

February 3, 2026

The ARC-4 blends race-day propulsion with the stability needed for strength and hybrid training.

The Move

Hybrid athletes have a footwear problem.

Carbon-plated racers are fast—but unstable under load. Trainers are stable—but feel dead on the run. As more athletes split their weeks between road miles, gym sessions, and mixed-modality training, the gap between “running shoe” and “training shoe” has only widened.

247 thinks it doesn’t need to.

On February 4, 2026, Represents performance division, 247, is releasing the ARC-4—its first carbon-plated running shoe, designed specifically for athletes who move between endurance and strength.

A plated shoe that isn’t just for racing

The ARC-4 builds on the brand’s earlier footwear launches—the ARC-1 Runner and ARC-2 Trainer—but adds true race-ready mechanics without sacrificing control.

At the center is a Carbon Progression Plate, combining carbon fiber and Pebax. The goal isn’t just maximal stiffness for toe-off, but a more balanced platform that still holds up during lateral movements, sled pushes, and gym transitions.

Flanking the plate is supercritical 247 Foam, delivering a reported 65% energy rebound. It’s lightweight, responsive, and produced through a more eco-efficient supercritical process—reducing material weight without dulling performance.

Underfoot, a recycled mesh insole with breathable perforations is designed to manage heat during longer efforts, whether that’s a tempo run or a conditioning circuit.

Built for how people actually train now

The ARC-4 isn’t chasing marathon podiums—it’s targeting the growing middle ground.

Athletes today aren’t choosing between running and lifting. They’re stacking both. That cultural shift is forcing footwear brands to rethink specialization—and 247 is leaning directly into it.

“Ever since I started running myself, alongside my strength training, I’ve wanted to develop a performance-focused shoe that performs in both a running and hybrid setting,” says George Heaton, co-founder and creative director of Represent.

That mindset shows up clearly in the ARC-4’s design philosophy: propulsion without instability, structure without bulk, and versatility without compromise.

The Playbook take

Carbon plates are no longer just for elite racers. They’re becoming foundational tools—if they can adapt.

The ARC-4 signals a future where performance footwear isn’t siloed by discipline, but built around how athletes actually move week to week. For runners who lift, lifters who run, and anyone training in between, this category is only getting started.

The ARC-4 drops February 4, 2026.