What's happening fam!

Here is what's new in the world of sports fitness 🫡

• Dave Portnoy’s new hydration energy drink brand
• Messi teams up with Stanley 1913
• Dudewipes funny marketing play
• Cymbiotika opens a wellness cafe and more!

Stanley 1913 & Messi Brands Launch Striker Blue Collection. (More)
The second co-branded release features hydration essentials that reflect Lionel Messi’s heritage and approach to performance. Stanley 1913 has unveiled the next chapter in its partnership with Leo Messi and the Messi brand: the Striker Blue collection. This marks the second installment in their collaboration, following the commercial success of their first co-branded drop. The new release draws inspiration from Messi’s Argentine roots and his pursuit of athletic excellence.

Ladder Partners with Diplo’s Run Club for Strength training tour. (More)
Ladder, the #1 iOS app for strength training, announced today a partnership with Diplo’s Run Club, bringing the world’s best strength training coaches to the second season of the 5K & mini music festival event series. The nationwide tour will fuse music, wellness and elite coaching in a one-of-a-kind event where attendees will train, compete and win exclusive Ladder gear.

The Playbook Take | I love this collaboration. Ladder is becoming one of my new favorite brands this year. I need to make it to a Diplo Run Club. The community looks next level.

Dudewipes x Cleveland Browns. (More)
Funny & clever marketing campaign between Dudewipes and the Cleveland Browns. There is a floater in the lake.

Dave Portnoy backed New Functional Beverage PHX combines hydration and energy in one drink. (More)

With 700mg of electrolytes, 200mg of natural caffeine and daily vitamins, PHX targets consumers seeking both performance and convenience in a single can. Anew beverage called PHX has launched, with a hybrid approach that blends features of both energy and sports drinks. Launched by startup incubator One 11 Brands, PHX combines 700mg of electrolytes, 200mg of caffeine from green tea and 100% of the daily value of eight essential vitamins, with no sugar.

Represent | 247 Capsule Collection
Represent drops new collection featuring Black Purple Fade Arc-1 Runner’s, Oversized hoodies, Marathon Race Vest’s and more.

IQBAR | Ice Tea + Lemonade IQ Mix
Iced Tea + Lemonade mix blends smooth, freshly brewed tea with a vibrant splash of tangy lemonade.

Momentous | Whey Protein Isolate Chocolate Coconut
20g of protein per serving, sourced from European dairy and cold-processed to maintain an optimal amino acid profile.

PHX | Hydration Energy Drink
700mg electrolyte blend featuring potassium, magnesium, sodium, and calcium.

Betterguards | Ankle Support
From elite-level training to game day performance, The BetterGuard 3.0 sets a new standard in protection, built for athletes who expect more from every step.

FLO Unleashed
The world’s first 360º speed & agility training system that allows athletes to train how they play with resistance bands delivering a TRUE 360º experience

Most athletes skip balance training — and it shows. You can lift heavy, run fast, and still move like a robot if your stability’s off.

Enter Revbalance — a high-performance balance board designed to fire up your core, challenge your coordination, and sharpen your reaction time — all while making your workouts way more fun.

Whether you're an action-sport athlete or just want to move better and train smarter, Revbalance makes stability training simple, addicting, and wildly effective.

Get 25% off a FIT board here.

Generous Brands Acquires Kombucha Leader Health-Ade in Reported $500M Deal‍

Health-Ade ferments a new future under Generous Brands, joining a nearly $1B portfolio and strengthening the company’s push into functional, better-for-you beverages.

Momentous Joins USA Rugby as Official Supplement Partner, Fueling Performance for Both Men’s and Women’s National Teams (More)

Supplement Company Cymbiotika Opens First Wellness Café at Fontainebleau Las Vegas (More)

Kohler Expands Wellness Design Leadership with Launch of KOHLER Saunas (More)

Hydrow Taps Into ‘Snack-Sized’ Workouts for the Time-Strapped Consumer (More)