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Micah Parsons & CJ Stroud PB&J venture, David Protein is selling wild fish, and CUTS launches The Club Collection
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What's happening fam!
Here is what's new in the world of sports fitness 🫡
Each sandwich packs 10 grams of protein, with no seed oils, no high-fructose corn syrup, no dyes, and has jelly made with real fruit making it a craveable option for athletes, parents, and on-the-go snackers of all ages.
The Playbook Take — I'm super excited to try these. Excellent ingredients, branding, and team behind everything. A perfect snack for anyone but especially athletes.
Mo Farah’s URunn App Gets Runners Race-Day Ready
4x Olympian Sir Mo Farah teams up with Adam Clarke and FitTech company WithU to launch URunn, an AI-powered coaching app built for runners of all levels.
CUTS | The Club Collection
Cuts has unveiled a new athletic line for the links. The Club Collection will feature a new Club Golf Polo, Club Golf Q-Zip, Club Golf Short, and Club Fleece Q-Zip
David Protein | Wild Caught Pacific Cod
Yes you read that correctly. David has launched fish. Specifically packs of 4 (6 oz) Wild Caught Pacific Cod filets that arrives frozen and raw. Each with 23 grams of protein and only 100 calories.
On | Cloud Ultra Pros
A trail running shoe, built for endurance at ultra-distances and on technical terrain.
FITAID | Hydrate
Naturally sweetened hydration packets available in Watermelon Wave and Pink Himalayan Lemonade flavors.
Form | Smart Swim 2 PRO
Goggles built with new Gorilla Glass and long term fog prevention.
MUD\WTR | Nourish
A vegan protein blend with nootropics, prebiotics, probiotics, and adaptogens.
Lemme | Greens
Kourtney Kardashian’s supplement Lemme launches a greens line. A daily superfood gummy with 20+ fruits and vegetables.
Feel Good. Look Good. Snack Good.
MASA are classic tortilla chips handmade with only three natural ingredients— organic corn, grass fed tallow, and sea salt. They are 100% seed oil and pesticide free.
Get 20% OFF using code LUXEE here.
Scottish Sports Tech Startup Theo Health Raises $1.6M and Teams up With Xander Schauffele
Theo’s first product - the ‘Theo Alpha Shorts’ - embed inertial measurement units (IMUs) within high-performance compression wear to track every rep in real time: from depth and tempo to balance, symmetry, and knee alignment.
The Playbook Take — I made a video about smart clothing last month that was popular on LinkedIn (Here). This echoes what I was saying is just getting started as an entire new performance category. So many cool brands in the space. I’m excited about Theo Health.
Leading creators Chris Williamson and James Smith raise $3.7M for Neutonic at $20M valuation (More)
F1 chooses Technogym to equip its new high-performance wellness center in UK (More)
Many U.S. ice cream producers to phase out artificial food dyes by 2028 (More)
Adobe and the Premier League announced a multi-year partnership to deliver AI-powered personalized experiences to global fans. (More)
MLB announced it will deploy its robot umpire challenge system during the Atlanta All-Star Game, marking a key step toward possible regular-season implementation in 2026. (More)
Cosm announced plans to build its fifth immersive venue in Cleveland’s Rock Block district, near Rocket Arena. (More)
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