Virgil van Dijk Joins Hyperice as Nike Hyperboot Lands Overseas

Recovery meets retail.

The news: On October 2, 2025, Hyperice officially launched the Nike x Hyperice Hyperboot across Hyperice.com, Nike.com, and the Nike App in Europe and Canada. Consumers can also experience the innovation firsthand at Nike’s House of Innovation in Paris and the Oxford Circus flagship in London.

The angle: Liverpool captain and Dutch national team star Virgil Van Dijk was unveiled as Hyperice’s newest athlete ambassador. A longtime user of Normatec recovery boots, van Dijk now brings star power to the Hyperboot launch—blending elite performance with global visibility.

The backdrop: Hyperice’s international marketing director Michael Ricatto called the date “one of the most pivotal days for the Hyperice brand.” The partnership with Nike and van Dijk signals an aggressive push into global markets, where performance tech is moving from the training room into mainstream retail.

Punchline: With van Dijk onboard and Nike in its corner, Hyperice isn’t just selling recovery gear—it’s building a global performance lifestyle.