Sequel Brands Is Building a Biohacking Boutique for the Longevity Era

The Move

Sequel Brands, led by Anthony Geisler (founder and former CEO of Xponential Fitness), is entering the longevity space with a new concept called Ultimate Longevity Center — a biohacking-forward wellness studio designed to bring clinical-grade optimization into a consumer-friendly format.

Set to debut in the coming months, Ultimate Longevity Center blends human optimization protocols from biohacker Gary Brecka with the medical infrastructure of Lifeforce, the longevity platform co-founded by Tony Robbins.

The goal: create a scalable, franchise-ready destination focused on healthspan, not just fitness.

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Inside Ultimate Longevity Center

The concept is structured around two tiers of care, bridging experiential wellness with precision medicine.

Core membership includes access to:

• Red light therapy
• Hyperbaric oxygen chambers
• Cold plunges
• Hydrogen baths

Concierge-level services unlock deeper optimization, including:

• Advanced biomarker testing
• NAD therapy
• GLP-1 programs
• Hormone replacement therapy (HRT)
• Peptides and IV therapy

It’s a step beyond recovery — and a step closer to clinic-grade longevity in a retail setting.

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Why It Matters

Ultimate Longevity Center is Sequel’s fifth franchise concept, joining a growing portfolio that includes Pilates, stretching, sauna, and EMS training studios.

But this move is different.

Longevity medicine has officially crossed into mainstream wellness, and the race is on to define the category. Competitors like Next Health, Fountain Life, Biograph, Humanaut, and Upgrade Labs are scaling clinic-based models, while major lifestyle brands are layering longevity into existing ecosystems:

• Equinox x Function
• Life Time’s MIORA
• Love.Life, founded by Whole Foods’ John Mackey

Sequel’s bet is that longevity doesn’t need to live only in medical offices — it can be franchised, standardized, and culturally accessible, much like boutique fitness was a decade ago.

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The Playbook Take

This is the next evolution of the “gym-as-clinic” model.

Anthony Geisler helped professionalize boutique fitness. Now, he’s applying that same playbook to longevity — pairing public-facing thought leaders with real clinical infrastructure and a repeatable franchise model.

If Ultimate Longevity Center succeeds, it won’t just compete with gyms or clinics — it’ll sit squarely between them, becoming a go-to destination for the modern wellness consumer who wants prevention, performance, and personalization under one roof.

The longevity land grab is officially underway.