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Sahil Bloom Launches Wild Roman — 100% Natural Skincare for Men

December 15, 2025

No shortcuts. No chemicals. No compromises.

The Drop

Wild Roman is the newest venture from Sahil Bloom — investor, writer, and founder best known for breaking down complex ideas around wealth, health, and decision-making for millions online.

This time, Bloom isn’t launching a media product or an investment thesis. He’s launching something deeply personal: 100% natural skincare for men, built around ingredients humans have trusted for generations — not lab-made shortcuts.

The guiding principle is simple:
Don’t put anything on your skin that you wouldn’t put in your body.

The Story Behind It

For most of his teenage and adult life, Bloom struggled with persistent skin issues that affected confidence and daily presence. Like many, he cycled through conventional skincare — harsh ingredients, complicated routines, and little progress.

A turning point came years earlier in India.

His 85-year-old grandmother, without explanation, applied a raw coconut oil mixture to his skin. Against instinct, he let it happen. The next morning, his skin looked noticeably better.

That moment planted a seed — one rooted in ancestral simplicity, not modern excess.

Over the years, Bloom quietly shifted toward tallow, cold-pressed oils, and natural botanicals, ditching chemical-heavy products altogether. His skin improved. His confidence followed.

Then, in 2025, a photo memory with his late grandmother resurfaced — and everything clicked.

Create things you’d want to consume.

Wild Roman became that idea made real.

What Makes Wild Roman Different

Sahil Bloom is known for long-term thinking — and Wild Roman reflects that mindset.

Every formula is built with:

  • Grass-fed tallow
  • Cold-pressed natural oils
  • Wild-harvested botanicals
  • Zero synthetic fragrances, fillers, or harsh chemicals

“Natural” isn’t a marketing claim here — it’s an ingredient standard. Bloom and his team spent 18 months and hundreds of iterations refusing to cut corners, even when easier manufacturing paths were available.

Every ingredient is recognizable.
Every material is intentional.

The Lineup

The initial launch covers the full daily routine:

  • Face Wash
  • Body Wash
  • Bar Soap
  • Face Moisturizer
  • Body Moisturizer
  • Face Serum

Designed for men — but built so clean that it doesn’t stay exclusive for long.

Why It Matters

Bloom’s audience knows him for questioning modern systems — from finance to productivity to health. Wild Roman is a natural extension of that philosophy.

In a skincare market overloaded with:

  • Over-engineered formulas
  • Greenwashing
  • Synthetic additives

Wild Roman is choosing restraint over complexity and biological common sense over buzzwords.

Your skin is your largest organ.
Wild Roman treats it like one.

The Playbook Take

Wild Roman feels less like a brand and more like a belief system — shaped by experience, patience, and respect for fundamentals.

As wellness shifts toward elimination over addition, products built on trust, sourcing integrity, and long-term thinking will stand out. Sahil Bloom didn’t build Wild Roman to chase trends.

He built it to last — for his family, his son Roman, and anyone ready to stop putting things on their skin they’d never put in their body.

Return to the wild.