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Nike Enters the Luggage Game — Built for Athletes, Tested in Transit

December 31, 2025

Nike enters hard-shell luggage with an athlete-first suitcase built to remove friction from modern performance travel.

Product Drop | Nike Travel

Nike is officially stepping into hard-shell luggage — and it’s doing it the same way it approaches footwear and apparel: athlete-first, performance-driven, and obsessively tested.

After nearly five years of research and real-world travel testing, Nike is launching its first hard-shell suitcase collection in Spring 2026, designed for a generation of athletes that now travels by plane as often as by car.

What’s Dropping

Nike’s debut luggage line includes three sizes:

  • 22” Carry-On
  • 26” Medium
  • 29” Large

All feature:

  • 360° spinner wheels for smooth glide
  • TSA-approved locks
  • Lightweight matte polycarbonate shells (with recycled components)
  • Expandable capacity
  • Adjustable internal dividers
  • Removable, machine-washable liners — a subtle but critical win for sweaty gear and long trips

Prices start at $260 for the carry-on, with additional colors planned after launch.

Why Nike Built This

Athlete travel has changed. According to Nike’s bags team, youth athletes, amateurs, and pros alike are flying more than ever — for tournaments, races, training camps, and competitions. Yet luggage hasn’t evolved with them.

Nike’s goal wasn’t to reinvent travel — it was to remove friction.

“If people aren’t thinking about their suitcase, we’ve done our job,” said Rachel Lipinski, Nike’s Global Product Director for Bags.

To get there, prototypes were dragged across cobblestone streets, airport terminals, and international routes to stress-test wheels, handles, shells, and interiors.

Designed Like a Sneaker

The design language pulls directly from one of Nike’s most iconic products: the Air Force 1.

  • Subtle Swoosh branding on the front
  • AF1 outsole-inspired texture on the back
  • Interior message: “Thank you for flying Nike Air”
  • Sticker pack sourced from Nike’s archives to personalize — or cover scuffs earned in transit

It’s unmistakably Nike, without being loud.

The Playbook Take

This isn’t Nike chasing a trend — it’s Nike closing a gap.

As fitness becomes more mobile and competition more global, luggage becomes equipment, not an accessory. By treating travel as part of performance — recovery, preparation, logistics — Nike is extending its ecosystem beyond training and into everything around it.

The message is clear:
Performance doesn’t start at the venue. It starts at the gate.

Coming Spring 2026. ✈️