Loustra Launches the UK’s First Premium Colostrum Tonic — A New Wave in Gut, Immune, and Skin Health

The Drop

Introducing Loustra™ Vital Tonic — a clean, two-ingredient formula blending EU grass-fed bovine colostrum (≥30% IgG) with antioxidant-rich aronia berry. No additives. No fillers. No sweeteners. Just pure, functional nutrition designed to rebuild the body from the inside out.

Colostrum — nature’s original superfood — is packed with over 250 bioactive compounds that support immunity, gut lining repair, cellular recovery, energy levels, and skin vitality. Aronia adds a potent dose of polyphenols and antioxidant support, enhancing the tonic’s impact without complicating its simplicity.

Loustra marks the first premium colostrum tonic in the UK, carving out a new category in daily wellness.

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Why It Matters

Gut health, immune strength, and ingestible beauty are three of the fastest-growing wellness categories in the UK — and colostrum is positioned to rival collagen as the next breakout ingredient.

Loustra is built for the modern wellness consumer:

• Glow Seekers looking for radiant, resilient skin
• Fitness Achievers focused on recovery and performance
• Peak Performers who need energy, clarity, and balanced immunity

Each 20-serving, 100g pouch delivers a clean, minimalist ritual designed for real results — retailing at £59 and available now at loustra.com.
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What Makes It Different

Loustra isn’t packaging hype — it’s packaging foundational biology.

• ≥30% Immunoglobulins (IgG) for immune and gut-line defense
• Aronia berry for antioxidant protection and metabolic support
• EU-sourced, grass-fed colostrum for clean, high-integrity nutrition
• Made in the EU with transparent sourcing and no-nonsense formulas

The brand describes its approach as regenerative wellbeing — building health from the inside out with ingredients the body recognizes and responds to.

Founder Oliwia Romanowska created Loustra to bridge natural health with modern science. With a background in scaling consumer brands, she’s positioning colostrum as the next foundational supplement for people who want clean, evidence-based wellness without the clutter.

The Playbook Take

The supplement world is shifting from maximalist blends to minimal, potent, science-backed essentials — and Loustra sits perfectly at that intersection.

Colostrum is on track to become the next major category, and Loustra is introducing it with design, simplicity, and purpose. This is the kind of brand today’s wellness consumer gravitates toward: clean formulas, transparent sourcing, and products that feel like rituals, not routines.

Loustra isn’t just launching a tonic — it’s launching a new foundation for modern health.

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