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All the minerals. None of the chemicals.
Loonen is rethinking bottled water from the ground up — starting with a simple but overdue question: what’s actually in the water we drink every day?
The result is spring-sourced, glass-bottled water that’s rigorously filtered, mineral-balanced, and tested at every step. No microplastics. No PFAS. No “legal limits” hiding behind outdated standards.
Just water — done the hard way.
For years, bottled water has been marketed as pure by default. But science says otherwise.
Plastic bottles and loose regulations have created a trust gap — and Loonen is stepping directly into it.
Founded by Clara Sieg, Loonen was born during pregnancy, when ingredient awareness shifted from preference to priority. Thoughtful alternatives existed for food, skincare, and cleaning — but water remained opaque. Loonen became the answer.
Loonen doesn’t just talk purity — it documents it.
If it’s not clean enough to publish, it’s not clean enough to drink.
The brand takes inspiration from the loon — a wild waterbird so sensitive to water quality it will abandon a lake forever if contamination rises.
Monogamous. Protective. Discerning. Not “crazy as a loon” — wise as one.
Loonen is water built for people who care about what they put in their bodies — and what they leave behind for the next generation.
Hydration is foundational — yet it’s one of the most overlooked inputs in performance and longevity.
Loonen isn’t just a better bottle of water. It’s a response to plastic fatigue, chemical overload, and consumer demand for radical transparency. As wellness shifts from optimization to elimination — removing what doesn’t belong — water is the logical place to start.
Pure water shouldn’t be a premium feature.
Loonen is making it the baseline.
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