Ja’Marr Chase Joins Flerish Hydration as a Partnering Owner

The Move

Ja’Marr Chase is stepping into ownership — not just attaching his name.

The Cincinnati Bengals wide receiver has joined Flerish Hydration as a partnering owner, continuing a deliberate shift toward equity-driven brand building rather than one-off endorsement deals.

Founded by former Division I athlete Avery Johnson Jr., Flerish is a clean, performance-first hydration brand built to support focus, hydration, and recovery — without artificial sweeteners, dyes, or unnecessary fillers.

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About the Brand

Flerish has been quietly building cultural and athletic credibility ahead of this move. The brand has already partnered with Gunna, signaling its crossover appeal at the intersection of performance, culture, and lifestyle.

With athletes and creators aligning around products they actually use, Flerish is positioning itself as more than a hydration play — it’s becoming part of the modern performance stack.

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Why It Matters

Chase’s involvement comes as Flerish enters its next phase of growth, expanding deeper into professional sports. The partnership feels functional, not forced — rooted in daily use and shared performance values.

For Chase, it’s a long-term ownership move tied to longevity beyond football.
For Johnson, adding Chase brings credibility, cultural reach, and strategic alignment as the brand scales.

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The Playbook Take

This is the new athlete-investor blueprint.

Less logo placement.More ownership.Built around products athletes already trust.

Ja’Marr Chase isn’t just hydrating with Flerish —he’s helping build it.