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Gutsi Launches AI Gut-Health Monitor You Install in Your Toilet

December 5, 2025

The Oura Ring for your gut has officially arrived.

The Drop

Meet Gutsi — the world’s first consumer-grade, AI-powered gut health monitor that quietly attaches to your toilet and analyzes your stool in real time. No samples. No labs. No awkward conversations. Just data.

Using computer vision and on-device AI, Gutsi tracks four core markers of digestive health:

  • Consistency
  • Hydration
  • Discomfort indicators
  • Routine & frequency patterns

Now consumers can get objective, continuous gut insights from the one place that tells the truth: the toilet.

Why It Matters

Gut health influences everything — digestion, energy, immunity, mental clarity, weight management, skin, even how you recover from training. But unlike sleep or steps, we’ve had no way to track it.

Gutsi changes that by making gut monitoring:

  • Automatic (AI does the work)
  • Private (no images stored)
  • Effortless (zero installation, no plumbing changes)
  • Affordable (priced at £239, currently £199 for BFCM)

The device wakes when your phone is nearby, activates when a “session” starts, captures video for analysis, and delivers insights straight to the app. Think of it as a daily gut score — patterns, trends, red flags, actionable recommendations.

For the 40+ million people battling IBS, bloating, irregularity, or menopause-related gut changes, this is a breakthrough. For athletes, it’s data that could finally explain the link between digestion, inflammation, and performance.

The Story Behind the Tech

Gutsi exists because its founder, Matt Hay, lived the problem.

After selling his previous company, he was diagnosed with IBD — a reality he already knew too well. His wife has Crohn’s disease, and he lost his mother to bowel cancer. Three life-altering gut conditions in one family, all of which could have benefitted from earlier monitoring and better data.

Gut issues are often dismissed because nobody wants to talk about them.
Gutsi’s mission is to break the taboo of poo — turning shame into science.

The Hardware

Unlike medical devices requiring labs or sterile environments, Gutsi is engineered for real bathrooms:

  • Quad-core processing for instant on-device AI
  • Downward-facing HD camera
  • Adhesive mount compatible with US + UK toilets
  • Interchangeable battery
  • Minimal, décor-friendly design
  • Private by default (no images leave the device; only data)

Its tagline?
"The future of you starts on the loo."

And honestly — it tracks.

The Playbook Take

This is the most interesting bathroom-tech innovation we’ve covered — and maybe the most overdue.

People track everything except the metric that impacts their life the most. Gutsi changes that by turning a taboo into a health unlock. When every niche of wellness has gone quantified — sleep, HRV, glucose, ketones, breathwork — gut health was the missing piece.

Now it isn’t. Gutsi isn’t just a product drop. It’s the start of the gut-data revolution. An often overlooked health topic.