FLO Unleashed Enters the NBA With Houston Rockets Pilot

What's Happening?

FLO Unleashed has launched a pilot partnership with the Houston Rockets, embedding its patented, hands-free performance training harness into one of the most demanding environments in professional sports.

The collaboration puts FLO 360—a resistance training belt built for unrestricted, multi-directional movement—into daily workflows with NBA athletes and performance staff. While the Rockets focus on winning on the court, FLO is turning real-world usage data and practitioner feedback into product iteration and performance insights.

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Why FLO 360 Is Different

Traditional resistance systems often limit movement or require hand-held attachments. FLO’s approach is built around natural motion under load.

Key features:

• Patented 360° mobility: Train sprinting, cutting, rotation, and deceleration without restriction
• Hands-free design: Keeps athletes focused on movement quality, not equipment
• Military-grade materials: Built for elite volume and intensity
• Team-tested system: Designed alongside professional athletes and coaches

The result is resistance that integrates into sport-specific patterns, not against them.

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Why It Matters

An 82-game NBA season is a stress test on availability, not just performance. Tools that improve movement efficiency, strength under control, and durability are increasingly valued by sports medicine and performance staffs.

According to FLO Unleashed’s Chief Business Development Officer Benji Sloan, teams at the highest level are extremely selective about what earns a place in training programs—making the Rockets’ pilot a meaningful signal.

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The Playbook Take

Performance tech is moving from flashy prototypes to quiet infrastructure—tools that earn trust through daily use. FLO Unleashed isn’t marketing to athletes; it’s being validated by practitioners inside the league.