BUFFS Is Reinventing Protein Snacking With the First Beef Puff

What’s Happening‍

BUFFS is launching a new category of high-protein snacks: beef puffs made from grass-fed beef. Crispy, airy, and crunchy like a classic puff—but built with real animal protein, not ultra-processed fillers.

This isn’t another “better-for-you” snack. It’s a rethink of what protein can look and feel like.

What’s inside

• Grass-fed beef
• Egg whites
• Organic tapioca
• Avocado oil
• Simple seasoning
• No seed oils. No artificial flavors.

Each bag delivers 12g of protein with a light, crunchy texture designed to compete with traditional snack foods—without the junk.

Flavors: Original, Cheesy, Sriracha
Launch: Pre-orders open now (1,000-bag drop)
‍Shipping: February 10

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Why It Matters

‍Protein snacks are evolving past bars and jerky. BUFFS is betting that the next wave looks familiar, craves like junk food, but is built from real nutrition. Animal protein, re-engineered for modern snacking.

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The Playbook Take

‍BUFFS isn’t making “guilt-free” snacks—they’re making protein craveable. If this lands, it opens the door to an entirely new category of animal-based performance snacks.