Aura | The Next Era of Workout Sharing

What’s happening
‍
Zach Pogrob, known for his writing on obsession and building a cult following around relentless creativity, has launched Aura — a new app redefining how workouts are shared. Instead of posting plain screenshots, Aura transforms runs, lifts, and training sessions into striking visual expressions.

Why it matters
‍
Fitness has always been about numbers — miles, reps, PRs. Aura flips that lens, letting athletes treat their training as art. For Pogrob’s community of artists, athletes, and entrepreneurs, this means workouts become part of self-expression, not just self-improvement.

The platform behind it
‍
Aura strips away the noise of traditional social media. No clutter, no forced ads — just clean design that elevates training. Users can:

• Log workouts in real time
• Create shareable, designed visuals
• Join a culture rooted in obsession and vitality‍

‍Pogrob on X: “Aura is about making your workouts feel as important as your work. They deserve to be seen, remembered, shared.”

Quick specs:

• Available on iOS (beta access growing fast)
• Visual workout posts → sleek, minimal designs
• Built for lifters, runners, creators
• Early community fueled by Pogrob’s obsession-driven movement

Playbook take: Aura isn’t just an app, it’s a movement. For athletes tired of bland screenshots and social feeds built for ads, it feels like a cultural reset.