BYU Installs MYOMIL | A First in FBS Football
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BYU becomes the first FBS football program to install a MYOMIL in their new weight room—a wall-mounted wellness device that delivers targeted therapeutic massage using its OctoTherapy Blade. The system enhances blood flow and oxygenation to accelerate natural healing and post-workout recovery.

Playbook Take — This is one of my favorite recovery devices of the year. Can’t wait to see this take off!

The Record Down Under | William Goodge’s 3700km Ultra Feat
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British endurance athlete William Goodge just ran across Australia—3,700km in 35 days—in one of the most intense feats of human performance ever documented. The fastest human to ever run across Australia. Perth to Sydney (90 marathons), raising awareness for cancer research along the way.

Watch the full recap now on YouTube.

Playbook Take — This is why we train. To expand limits, raise causes, and inspire something deeper than miles. William didn’t just run across a country—he redefined possible.

Myles Turner x MyFitnessPal
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The Indiana Pacers’ star has teamed up with the world’s #1 nutrition tracking app to highlight how balanced eating fuels both game-day performance and real-life wellness.

“Whether I’m prepping for a game or treating myself to a cinnamon roll, MyFitnessPal keeps me grounded,” -Turner

Garmin | Forerunner 570 & 970 Drop
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Garmin just released two new GPS smartwatches with the brightest screens yet. Designed for runners and triathletes, both models include advanced training tools, recovery metrics, and long battery life for extended endurance efforts.

Eight Sleep | Launches Pod 5
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With immersive temperature control, zero-gravity elevation, surround-sound relaxation, and real-time health monitoring, Pod 5 aims to transform sleep.
Built with over 10 million hours of data, the AI-powered system personalizes your environment every night—elevating snorers, adjusting temps, and syncing soundscapes to each stage of sleep.

SOLO | All-in-One Hybrid Performance Supplement – Launching 05/26/25
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Protein, creatine, electrolytes, collagen, caffeine + more—SOLO is the new all-in-one fitness formula combining clear whey protein, creatine, and recovery ingredients in one streamlined scoop.

Vivobarefoot | Tabi Gen 01 Now Live
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Your feet already have the tech. So Vivo built the footwear to match. The Tabi Gen 01 is VivoBiome’s first scan-to-print sandal, customized from your unique footscan and built to unleash natural strength and flexibility. Available in the UK now at their London and Bristol stores.

Puresport | Limited Edition Ultra Electrolytes Watermelon Salt
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Launching May 28th: the latest drop from Puresport blends elite-level hydration with a summer-ready flavor—available for a limited time only.

The only agility system combining laser timing gates with reactive light cues—all in one device.

Trusted by elite trainers and coaches, SportReact tracks speed, reaction time, and decision-making with unmatched precision.

Boosts athletic performance, benchmarks results, and adds neurocognitive drills to your training—so you get faster and sharper.

Explore the system athletes are obsessed with here.

Dick’s Sporting Goods Set To Acquire Foot Locker for $2.4B
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In one of the year’s biggest retail moves, Dick’s is acquiring Foot Locker to bolster its footwear dominance. With 2,400 stores across 20 countries, Foot Locker brings global muscle to Dick’s evolving direct-to-consumer strategy.

Shaun White Invests In Gruns
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Olympic legend Shaun White has joined Gruns, a superfood daily gummy nutrition brand, as an investor—helping fuel its expansion at the intersection of wellness, recovery, and convenience.

Chobani Acquires Daily Harvest
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The yogurt powerhouse is expanding into plant-based meals and snacks with its acquisition of Daily Harvest—marking a strategic leap into the “better-for-you” meal space.

Anthony Geisler Unveils Sequel Brands
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The founder of Xponential Fitness is back with Sequel Brands, a boutique fitness franchisor launching four concepts: Pilates Addiction, iFlex Stretch Studios, Beem Light Sauna, and Body20. With execs from Club Pilates, StretchLab, and more, it’s already scaling nationwide.

🧬 Continuum Club | $10K/Month Wellness Meets Mass Access? (More)
Tucked away in NYC’s Greenwich Village, Continuum Club is one of the most exclusive wellness memberships in the world.

📲 Can TikTok Turn Doomscrolling Teens Into Meditators? (More)
TikTok is quietly testing mental health tools to nudge Gen Z toward reflection, breathwork, and mindfulness—tapping into growing demand for digital well-being.

🌏 Remedy Place Launches Its First Wellness Retreat (More)
Its first retreat launches at Scorpios Bodrum in Turkey, blending luxury recovery treatments with curated communal experiences in a Mediterranean setting.