Introducing the Enhanced Games—The Pro-doping Olympics
Enhanced Games is pioneering a new era in athletic competition that embraces scientific advancements to push the boundaries of human performance. Scheduled for Memorial Day weekend 2026, the inaugural spectacle promises track, swimming, and weightlifting events.

Playbook Take — I find this fascinating. A lot of innovations in sports science previously came from human desire to win a competition. I think people cared more about athletes breaking the rules than the actual use of PEDs. Watching Lance Armstrong dominate year after year. Barry Bonds hitting baseballs into the ocean was pure entertainment and superhuman performance. Athletes are now free to pursue the highest level of performance that can be obtained with modern science. I hope this entertains millions and flows into additional sports.

Cold Water Immersion Research
The first clinical research on CWI (Cold Water Immersion) and its efficacy in treating PTSD from Grey Team and ChillShark is underway. Here is what they found. Cold Water Immersion demonstrates measurable, positive effects on cardiac function and autonomic balance in military veterans.

Playbook Take — I love seeing brands not only sell products but help build the science and research around them to move the space forward.

The Ammortal Chamber | Recovery Bed
Pro athletes, biohackers, and luxury wellness seekers are flocking to the Ammortal Chamber. A $160,000 recovery pod that looks like a prop from Dune and promises everything from reduced inflammation to improved sleep. It combines red light therapy, molecular hydogen, PEMF, vibroacoustic sounds, and guided meditation. The machine is a favorite for the Denver Broncos and top-tier recovery centers.

TorrX | Smart Pump
Accurate and easy to use, the TorrX smart ball pump inflates or deflates each ball to the desired pressure. No more squeezing, spiking, bouncing, or guessing. Push a button.Perfect pressure.Game on.

Korrect Fuel | Ketones + Electrolytes
There are ketone supplements, and then there’s Korrect Fuel™. This versatile formula supports mental and physical performance through an innovative, multi-pathway approach.

Holy Water | Social Tonic
This is a new ketone, nootropic, and functional mushroom social tonic I tired for the first time over the weekend. It tastes great and stacked with all sorts of quality ingredients.

TEND | Pain Relief
Tend, drug-free pain relief in the form of a handheld, ultra high-frequency focal vibration treatment tool.

The only agility system combining laser timing gates with reactive light cues—all in one device.

Trusted by elite trainers and coaches, SportReact tracks speed, reaction time, and decision-making with unmatched precision.

Boosts athletic performance, benchmarks results, and adds neurocognitive drills to your training—so you get faster and sharper.

Explore the system strength and conditioning coaches are obsessed with here.

A-Rod strikes $1B deal for Dominican Republic beachside condos, villas
The initiative marks the beginning of an ultra-luxury development phase, featuring new hotel and real estate accommodations.

Texas A&M Star QB Inks NIL Deal with Private Jet Company For Key Charitable Cause
ENG is a premium private jet service, however they also fly organ transplants to hospitals all over the country in order to give those who are in desperate medical states the best chance possible at survival.

Strava Acquires Another Training App, Reaches $2.2B Valuation
Strava’s acquisition of cycling app The Breakaway brings the platform full circle, in a nod to the sport where it all began

Sunlighten, The Global Leaders in Light Science and Infrared Technology Announce a Strategic Acquisition of Key Assets of Cold Therapy Innovator, Ice Barrel Inc.
With this acquisition, Sunlighten will bring twenty-five years of wellness industry expertise and deep connections with trusted wellness experts to the cold therapy market.

🛹 Street League Skateboarding Debuts In Santa Monica (More)On May 23, 2025, Street League Skateboarding is making history. Brining SLS outside one of LA’s most iconic destinations - the Santa Monica Pier- for a one-of-a-kind event that redefines what’s possible in competitive skateboarding.🇦🇺 Melbourne’s Largest Social Wellness Club to Open at The Commons (More)The Commons, one of Australia’s leading coworking space providers, is redefining the intersection of work and wellness with the launch of The Commons Health Club – a coworking space and health club integrated into one and soon to be the largest social wellness club in Melbourne’s inner city.